The English Touring Opera are limited in their ability to capture data on their current customers. Their current website lacks the ability to gather crucial information that would help to better their online offering to current and future customers.
A microsite to promote seasonal performances was created, it was important from ETOs perspective that the site created anticipation around the approaching production. A restricted, behind the scenes option was made available to encourage users to register and view the exclusive content. A countdown timer was used to increase urgency. ETO and Webstars worked collaboratively through workshops to produce the best possible content ideas.